Smoosh is building the fan identity network — a unified data layer that finally connects how people spend, engage, and show loyalty across music, sports, fashion, gaming, and entertainment.

Today, fan data is fragmented across ticketing systems, merch stores, social platforms, and loyalty programs, leaving brands blind to who their real supporters are. Smoosh unifies and verifies that data to create a single source of truth for fan identity.

With this foundation, brands can understand their audiences, reward genuine loyalty, and power AI-driven personalization that turns engagement into measurable growth.